--- title: "Success Story: Manzana Verde and the Digital Transformation with Darwin AI" description: "Manzana Verde's Digital Transformation with Darwin AI: Lead Management Optimization, Cost Reduction, and Improvement in Customer Experience." image: https://blog.getdarwin.ai/hubfs/manzana-1.png --- [![Darwin AI](https://blog.getdarwin.ai/hubfs/Imagotipo%20(2).png)](https://www.getdarwin.ai/en?utm_source=organic) Industries [![](https://cdn.prod.website-files.com/66dcd014322ea9965fa61f16/68a661d0f82fd1e185fce1b0_car-side%201.svg) Automotive](https://www.getdarwin.ai/en/industrias/automotriz?utm_source=organic) [![](https://cdn.prod.website-files.com/66dcd014322ea9965fa61f16/68a661cc7ede2c7a45936810_book-alt%201.svg) Education](https://www.getdarwin.ai/en/industrias/educacion?utm_source=organic) [![](https://cdn.prod.website-files.com/66dcd014322ea9965fa61f16/68a661c0d3d102f8068aa31b_home%201.svg) Real State](https://www.getdarwin.ai/en/industrias/inmobiliario?utm_source=organic) 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With operations in Peru, Mexico, and Colombia, it has already delivered nearly one million orders. Here, Larissa Arias, CCO and co-founder of the company, shares the challenges they faced before using Darwin AI, the results they achieved, and how their operations currently run with this solution. ## Challenges Before implementing Darwin AI, we faced several significant challenges. One of the biggest problems was lead management. Every time a customer registered on our website or app, the information would pile up, leading to slow response times. Quick responses are crucial in our industry; if we don't reply at the right moment, customer interest can drop. Additionally, training and keeping a motivated sales team was a constant challenge, as the quality of service varied from one salesperson to another. ## Results The arrival of Darwin AI brought about significant changes. Since its implementation, we’ve managed to cut our sales team in half, resulting in substantial cost savings. The need for a commercial manager also disappeared, as Darwin took over much of the initial interactions with leads. Now, response time to customers has been reduced to just five minutes, significantly improving our conversion rates. This efficiency has also allowed us to focus our resources on leads that are ready to buy. ## What it looks like now Today, our operation is much more streamlined. Darwin AI's integration with our system allows us to manage leads efficiently, ensuring that every customer receives a fast and effective response. We haven't received complaints about "talking to a robot," which indicates that our customers are satisfied with the service they receive. Overall, the customer experience has improved. ## What it's like working with Darwin Working with Darwin has been largely positive. The initial integration was simple, and the support has been good. Overall, working with Darwin AI has transformed our operation, making it more efficient and ready to tackle future challenges. Compartir [![X](https://cdn.prod.website-files.com/66dcd014322ea9965fa61f03/66dcedc281bf97e67024ab64_X.svg)](https://twitter.com/intent/tweet?url=&text=) [mailto:?subject=&body=](mailto:?subject=&body=) [![publicidad](https://blog.getdarwin.ai/hubfs/publicidad.webp "publicidad")](https://www.getdarwin.ai/) ## Blog posts [View All ![](https://blog.getdarwin.ai/hubfs/raw_assets/public/nuevotemaversion-1-es-default-v7-header-footer-i18n-LANG_FROM_URL-v3-restored-posts2/darwin-ia-blog/modules/assets/Arrow%20white.png)](https://blog.getdarwin.ai/?hsLang=en) [![No-Decision Deals: Why B2B Buyers Stall and How to Win Them Back](https://images.unsplash.com/photo-1686771416282-3888ddaf249b?w=1200&q=80)](https://blog.getdarwin.ai/en/no-decision-deals-why-b2b-buyers-stall-win-back?hsLang=en) [No-Decision Deals: Why B2B Buyers Stall and How to Win Them Back](https://blog.getdarwin.ai/en/no-decision-deals-why-b2b-buyers-stall-win-back?hsLang=en) Most lost B2B deals never go to a competitor. Learn why buyers stall, which stalled deals are worth saving, and a 4-touch plan to restart th… Lautaro Schiaffino  • 21 Oct 2026 [![Invoice Dispute Resolution: How B2B Teams Settle Disputes Faster](https://images.unsplash.com/photo-1554224155-1696413565d3?w=1200&q=80)](https://blog.getdarwin.ai/en/invoice-dispute-resolution-b2b-settle-faster?hsLang=en) [Invoice Dispute Resolution: How B2B Teams Settle Disputes Faster](https://blog.getdarwin.ai/en/invoice-dispute-resolution-b2b-settle-faster?hsLang=en) Disputes quietly add weeks to your DSO. Learn the five-step process, root causes and metrics B2B teams use to settle invoice disputes faster… Lautaro Schiaffino  • 20 Oct 2026 [![Call Center Staffing: Erlang C, Shrinkage, and AI](https://images.unsplash.com/photo-1766066014237-00645c74e9c6?w=1200&q=80)](https://blog.getdarwin.ai/en/call-center-staffing-erlang-c-shrinkage-ai?hsLang=en) [Call Center Staffing: Erlang C, Shrinkage, and AI](https://blog.getdarwin.ai/en/call-center-staffing-erlang-c-shrinkage-ai?hsLang=en) Staffing by gut feel burns cash or loses callers. Learn Erlang C, shrinkage, and how AI shrinks the headcount you actually need. Lautaro Schiaffino  • 19 Oct 2026 [![B2B Voicemail Strategy: Scripts That Get Callbacks](https://images.unsplash.com/photo-1587560699334-bea93391dcef?w=1200&q=80)](https://blog.getdarwin.ai/en/b2b-voicemail-strategy-scripts-that-get-callbacks?hsLang=en) [B2B Voicemail Strategy: Scripts That Get Callbacks](https://blog.getdarwin.ai/en/b2b-voicemail-strategy-scripts-that-get-callbacks?hsLang=en) Most cold calls hit voicemail. Get the scripts, length and two-message cadence that turn silence into callbacks and warmer email replies. Lautaro Schiaffino  • 16 Oct 2026 [![Webinar Follow-Up: How to Turn Attendees Into Booked Meetings](https://images.unsplash.com/photo-1542744095-291d1f67b221?w=1200&q=80)](https://blog.getdarwin.ai/en/webinar-follow-up-turn-attendees-into-meetings?hsLang=en) [Webinar Follow-Up: How to Turn Attendees Into Booked Meetings](https://blog.getdarwin.ai/en/webinar-follow-up-turn-attendees-into-meetings?hsLang=en) Most webinar leads go cold within days. Use this segmentation and five-touch sequence to turn attendees and no-shows into booked meetings. Lautaro Schiaffino  • 15 Oct 2026 [![Lead Nurturing for B2B: How AI Keeps Leads Warm Until They Buy](https://images.unsplash.com/photo-1712342109846-a8fcb1c883ba?w=1200&q=80)](https://blog.getdarwin.ai/en/lead-nurturing-b2b-ai-keep-leads-warm?hsLang=en) [Lead Nurturing for B2B: How AI Keeps Leads Warm Until They Buy](https://blog.getdarwin.ai/en/lead-nurturing-b2b-ai-keep-leads-warm?hsLang=en) Half of qualified leads are simply early. Learn a four-step nurture framework and how AI keeps leads warm and hands off the moment they are … Lautaro Schiaffino  • 13 Oct 2026 [![MQL vs SQL: Definitions, Handoff Rules, and How AI Helps](https://images.unsplash.com/photo-1758599543152-a73184816eba?w=1200&q=80)](https://blog.getdarwin.ai/en/mql-vs-sql-definitions-handoff-rules?hsLang=en) [MQL vs SQL: Definitions, Handoff Rules, and How AI Helps](https://blog.getdarwin.ai/en/mql-vs-sql-definitions-handoff-rules?hsLang=en) Marketing and sales disagree on what "qualified" means. Learn the MQL vs SQL handoff rules that stop leads leaking, and how AI closes the ga… Lautaro Schiaffino  • 12 Oct 2026 [![Virtual Callback vs Hold: Cut Abandoned Support Calls](https://images.unsplash.com/photo-1553775282-20af80779df7?w=1200&q=80)](https://blog.getdarwin.ai/en/virtual-callback-vs-hold-cut-abandoned-support-calls?hsLang=en) [Virtual Callback vs Hold: Cut Abandoned Support Calls](https://blog.getdarwin.ai/en/virtual-callback-vs-hold-cut-abandoned-support-calls?hsLang=en) Hold queues quietly drain your support capacity. See how virtual callback keeps customers, smooths peaks, and cuts abandoned calls. Lautaro Schiaffino  • 09 Oct 2026 [![After-Hours Customer Support: How to Cover Nights and Weekends](https://images.unsplash.com/photo-1553775282-20af80779df7?w=1200&q=80)](https://blog.getdarwin.ai/en/after-hours-customer-support-coverage?hsLang=en) [After-Hours Customer Support: How to Cover Nights and Weekends](https://blog.getdarwin.ai/en/after-hours-customer-support-coverage?hsLang=en) 38% of customer conversations happen after 6 PM. See how to cover nights and weekends without a night shift, and what happens if you don’t. Lautaro Schiaffino  • 08 Oct 2026 [![TCPA and AI Voice Agents: What B2B Teams Must Get Right](https://images.unsplash.com/photo-1499159058454-75067059248a?w=1200&q=80)](https://blog.getdarwin.ai/en/tcpa-ai-voice-agents-compliance-b2b-outbound?hsLang=en) [TCPA and AI Voice Agents: What B2B Teams Must Get Right](https://blog.getdarwin.ai/en/tcpa-ai-voice-agents-compliance-b2b-outbound?hsLang=en) The FCC treats AI voices as artificial under the TCPA. Learn the consent, disclosure and opt-out rules before your next outbound AI call. Lautaro Schiaffino  • 07 Oct 2026 [![Lead Reactivation: How to Revive Dormant B2B Leads with AI](https://images.unsplash.com/photo-1621255457330-7ef4e88ec27f?w=1200&q=80)](https://blog.getdarwin.ai/en/lead-reactivation-revive-dormant-b2b-leads-ai?hsLang=en) [Lead Reactivation: How to Revive Dormant B2B Leads with AI](https://blog.getdarwin.ai/en/lead-reactivation-revive-dormant-b2b-leads-ai?hsLang=en) Your CRM is full of leads that went quiet. Here is how to segment them, sequence outreach, and let AI turn dormant contacts into booked meet… Lautaro Schiaffino  • 06 Oct 2026 [![B2B Sales Cycle Length: Benchmarks and How to Shorten It](https://images.unsplash.com/photo-1633526543814-9718c8922b7a?w=1200&q=80)](https://blog.getdarwin.ai/en/b2b-sales-cycle-length-benchmarks-how-to-shorten?hsLang=en) [B2B Sales Cycle Length: Benchmarks and How to Shorten It](https://blog.getdarwin.ai/en/b2b-sales-cycle-length-benchmarks-how-to-shorten?hsLang=en) Is your sales cycle too long? 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