Writing a great newsletter doesn’t just depend on creativity, but on the right prompt.
The difference between an email that gets ignored and one that converts lies in how you ask AI to write it.
In this guide, you'll discover the 7 secret prompts that turn your newsletters into conversion machines, and how to automate them with tools like Darwin AI.
A prompt is a detailed instruction you give to artificial intelligence so it can generate content with a specific context, purpose, and tone.
Asking AI to “write a newsletter” isn’t enough. But if you say, “act as an expert in email marketing and write a newsletter for a B2B software startup aiming to increase demos this week,” the results are completely different.
Well-designed prompts allow AI to:
Personalize the message for your audience.
Adapt tone and structure based on your goals.
Generate text with a consistent brand voice.
A powerful prompt transforms generic newsletters into messages that sell, inspire, and drive real clicks.
Every effective prompt combines structure, context, and purpose.
These are its key elements:
Role: Defines who the AI is (e.g., “expert newsletter copywriter”).
Task: Explains what it needs to do (“write a welcome email that turns subscribers into buyers”).
Goal: Clearly states the outcome (“increase clicks to the website”).
Describe who you’re addressing (“marketing directors at SaaS companies”).
Add details about the product, campaign, or desired tone.
Specify the structure (subject line + preheader + body + CTA).
Indicate if you need emojis, a signature, or a word limit.
Define the brand voice (professional, inspiring, friendly).
Set a word limit (“max 150 words per email”).
Here are the most effective prompts to create newsletters that drive opens, clicks, and action.
Prompt:
“Act as a copywriting expert and generate 5 newsletter subject lines that spark curiosity and highlight the main benefit of [PRODUCT]. Max 9 words. Avoid words that trigger spam filters.”
Why it works:
It blends intrigue with clear value and avoids overpromising. Boosts open rate without hurting your sender reputation.
Prompt:
“Write a preheader of 12 to 15 words that complements the subject line without repeating it. It should hint at the content and reinforce the email’s main value.”
Why it works:
It provides continuity, maintains curiosity, and improves CTR (Click Through Rate).
Prompt:
“Write the body of the email using the AIDA structure (Attention, Interest, Desire, Action), focusing on benefits, not features. Max length: 120 words.”
Why it works:
Uses a proven copywriting formula that guides the reader from curiosity to action.
Prompt:
“Tell a brief story (max 4 lines) showing how a customer solved a problem thanks to [PRODUCT]. End with a clear CTA.”
Why it works:
Storytelling builds empathy and makes your brand feel more human and trustworthy.
Prompt:
“Write a paragraph with a limited-time offer. Use an urgent but trustworthy tone. Include an expiration date and a reminder of the main benefit.”
Why it works:
Creates real scarcity without sounding desperate, motivating immediate action.
Prompt:
“Write a specific, direct, and measurable call to action (e.g., ‘Book your free demo today’). Avoid generic phrases like ‘click here’.”
Why it works:
Clear CTAs reduce ambiguity and increase effective conversions.
Prompt:
“Generate three versions of the same newsletter tailored to different segments: (1) new subscribers, (2) active customers, (3) inactive users. Personalize tone and message for each group.”
Why it works:
Personalization increases relevance and engagement by adapting the message to user behavior.
New subscribers: Welcome prompts with initial benefits.
Frequent customers: Prompts with exclusive offers or premium content.
Inactive users: Prompts with reactivation or re-engagement tone.
Tech startup: Fast-paced and enthusiastic language.
Professional consultancy: Formal tone focused on credibility.
Youthful ecommerce: Short phrases, moderate emojis, casual tone.
Include personalized data such as:
User’s name
City or country
Last purchase or interaction
Prompt example:
“Use the name [FIRST_NAME] and mention their last purchase [PRODUCT] to personalize the email.”
Open rate: Measures subject line effectiveness.
CTR: Reflects quality of body and CTA.
Conversions: Shows whether the message achieved its goal.
Generate 2 versions of the newsletter with different prompts.
Send to equal segments.
Analyze metrics.
Refine the prompt based on results.
Example:
If CTR is low, add a clearer desire line or rework the CTA.
❌ “Write a newsletter about our new product.”
✅ “Act as a B2B copywriter and draft a product launch newsletter for [PRODUCT] aimed at CEOs, with a professional tone and CTA to book a demo.”
Set limits in the prompt:
“Max 120 words, and don’t repeat the word ‘innovative’ more than once.”
Before sending, always check:
Personalized names and data.
Links and offers.
Legal compliance (opt-out, privacy).
Include a clear instruction in your prompt about legal compliance and avoid requesting unnecessary personal data. Always review the content before sending.
No. Adapt the prompt to each language and cultural context. Direct translations reduce impact and natural tone.
Explicitly instruct: “Do not invent data or figures. Stick to general concepts.”
Then manually verify the generated content.
Between 6 and 10 words. Specify this range in your prompt and avoid symbols or all caps that trigger spam filters.