Facebook advertising has become more competitive than ever. Good images are no longer enough: you need messages that grab attention, generate clicks, and comply with Meta's policies.

The good news is that you can achieve this using artificial intelligence. With these 12 ChatGPT prompts, designed for digital marketing in 2025, you’ll be able to create faster, more precise, and more profitable campaigns.

The Master Prompt for High-Performance Facebook Ads

A perfect prompt for Facebook Ads campaigns includes three key components:

Expert Role and Context

Instruct ChatGPT to act as a Facebook Ads expert and provide essential details:

• Industry and type of product/service.

• Campaign objective (sales, leads, downloads).

• Target audience with main characteristics.

Step-by-Step Instructions

Break your request into phases:

1. Generate headlines.

2. Write ad copy in different tones.

3. Suggest optimized CTAs.

Compliance Guardrails

Ensure compliance with Meta’s policies:

• Avoid exaggerated promises.

• Use inclusive language.

• Request automatic review of sensitive claims.

Precise Targeting with AI in Just One Message

Instead of hours of research, a good prompt can give you complete targeting.

High-Value Buyer Persona

"Act as a digital marketing expert and generate a detailed buyer persona profile for a B2B SaaS company in Latin America."

Interests and Behaviors

"Suggest 10 interests and behaviors in Facebook Ads to reach marketing directors who purchase automation software."

Location and Demographics

"Propose geographic and demographic targeting for a campaign in Mexico aimed at millennial entrepreneurs."

Scroll-Stopping, Sales-Driven Headlines

Five Benefit-Based Options

"Generate 5 Facebook Ads headlines focused on concrete benefits of an online sales course."

Five Urgency-Based Options

"Create 5 urgent headlines for a limited-time discount on fitness products."

Persuasive Copy That Matches Your Brand Voice

Professional Version

PPrompt: "Write a formal and professional copy for a Facebook ad for a financial consulting firm."

Playful Version

Prompt: "Write a humorous and friendly copy for a youth clothing brand."

Educational Version

Prompt: "Create an explanatory and educational copy for a B2B project management SaaS."

AIDA Formula Adapted to Facebook Ads

The AIDA structure (Attention, Interest, Desire, Action) works best when tailored to the social feed.

Attract Attention

Prompt: "Generate 3 attention-grabbing opening hooks for an insurance ad on Facebook."

Build Interest

Prompt: "Write lines that connect with the pain of customers overpaying for insurance."

Drive Desire

Prompt: "Write benefits that convey transformation and financial peace of mind."

Call Action

Prompt: "Suggest clear and urgent CTAs to get a quote today."

Irresistible CTAs to Maximize Clicks

Direct Conversion

"Create 5 CTAs for e-commerce that motivate users to buy right now."

Lead Gen

"Write 5 CTAs aimed at capturing leads through a contact form."

App Download

"Write 5 CTAs to download a productivity app, highlighting immediate value."

Smart Retargeting Based on Behavior

Abandoned Cart

"Generate persuasive messages to recover abandoned carts in a fashion store."

Video Viewers

"Write retargeting ads for users who watched more than 50% of a promotional video."

Lead Magnet Visitors

"Write follow-up messages for people who downloaded an ebook on digital marketing."

Variations for Image, Story, and Reel Formats

Static Image

Prompt: "Write short and direct copy for a product image ad."

Vertical Story

Prompt: "Generate a 3-scene vertical Story script with hook, benefit, and CTA."

15-Second Reel

Prompt: "Write a dynamic 15-second Reel script using a Hook-Value-CTA structure."

Prompt for A/B Testing and Rapid Learning

Change Headline

"Generate 5 headline variations for the same product using different value angles."

Change Creative Approach

"Suggest 3 different creative approaches (emotional, aspirational, practical) for a medical services ad."

Change Audience

"Adapt an ad copy for three different segments: young adults, middle-aged adults, and business owners."

Continuous Optimization Prompt with Real Data

Analyze CTR and CPA

"With this CTR and CPA data, suggest improvements in copy and targeting to reduce costs."

Suggest Budget Adjustments

"Recommend how to redistribute budget across campaigns based on CPA performance."

Iterate Copy and Creative

"Create new versions of copy and visuals for an ad with low CTR."

Prompt to Analyze Competitor Ads Without the Pain

Extract Value Propositions

"Analyze this competitor ad and highlight its main value propositions."

Identify Market Gaps

"Based on competitor ads, identify untapped messaging opportunities."

Prevent Mistakes and Comply with Meta Policies

List of Forbidden Phrases

"Review this copy and flag any phrases that violate Meta’s policies."

Claim Validation

"Check if this claim could be considered misleading under Meta Ads policies."

Long-Form Text Review

"Review this full text to ensure compliance with ad policies."

Frequently Asked Questions About Facebook Ads Prompts

How do I customize these prompts for my industry?

Add your industry context and buyer persona to the expert role in the initial prompt.

What if ChatGPT generates copy that violates Meta’s policies?
Use the compliance prompts and manually review before publishing.

Can I use these prompts for Instagram or LinkedIn?
Yes, for Instagram (via Meta Ads). For LinkedIn, adapt the tone and format.

How often should I generate new copy?
Weekly, or whenever you notice a drop in CTR or engagement.