In Latin America, retaining customers is one of the biggest challenges for small and medium-sized...
What is the MCP?
The Model Context Protocol (MCP) is an open standard that allows AI to connect with a company's actual tools and data.
It acts like a bridge between the AI’s brain and the systems you already use—your CRM, database, spreadsheets, or even Google Maps.
In the past, every AI integration was different and costly. With MCP, everything becomes simpler and standardized.
What is it for?
It ensures AI is no longer a black box that responds without knowing anything about your business.
With MCP, AI can consult your data in real time and use that information to give much more accurate answers.
For example, instead of responding “I have no information,” the AI could tell you how many sales you had last month or who your best customer is.
Why does it matter for SMEs?
Because it democratizes access to advanced AI. Previously, only large companies could afford custom integrations.
Now, an SME can have AI connected to their business without spending a fortune.
It also reduces implementation and maintenance times. What used to take weeks can now be done in hours.
How does MCP work?
MCP has three key components:
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The host: This is the AI (like ChatGPT, Claude, or your own custom agent).
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The MCP client: It translates to the AI what needs to be requested or done.
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The MCP server: It connects to the data source or service (like your CRM or database) and delivers what's needed.
This whole process happens through a “common language” that allows different systems to understand each other.
For example, if the AI needs to query data from Google Sheets, there’s no need to build an integration from scratch. You can use an existing MCP server for Google Sheets.
Benefits of MCP for SMEs
1. Easier integrations
With MCP, connecting your AI to various tools is much simpler. You don’t need to code from scratch or build each integration individually.
2. Time and cost savings
Less development time means lower costs. Plus, you can reuse MCP servers created by the community.
3. More accurate responses
AI responds based on your actual data. This eliminates the typical “hallucinations” of models that lack context.
4. More security and control
You decide what the AI can see or do—for example, read-only access, specific fields, etc.
5. Scalability
You can start with one integration (like your customer database) and add more as needed.
Use Cases for SMEs
Customer Support
An SME connects its chatbot to the purchase history. When a customer asks about an issue, the AI knows what was bought, when, and any previous claims.
Result: Faster, more accurate service without needing to repeat information.
Retail
An online store links its AI to the inventory system. The AI can check stock availability, suggest alternative products, or notify when an item will be restocked.
Result: Fewer abandoned carts and a better customer experience.
Logistics
A shipping company connects its AI to Google Maps and its package tracking system.
The AI can inform customers where their package is or suggest more efficient delivery routes to the team.
Result: Fewer support calls and more on-time deliveries.
Manufacturing
A factory connects its AI to machine sensors and its maintenance system.
The AI detects patterns to predict failures, recommends maintenance, or alerts the team before major issues arise.
Result: Fewer unexpected downtimes and savings on repairs.
Education
A private school links its AI to the student and class database.
The AI can answer questions about schedules, subjects, pending payments, or a student’s performance.
Result: Less administrative burden and improved communication with families.
Professional Services
A consultancy connects its AI to its CRM and billing system.
The AI can generate reports, answer internal questions, or automatically follow up on business proposals.
Result: More time for important tasks and less manual work.
How to Implement MCP in an SME
- Define the goal: Do you want to improve customer service? Automate reports? Reduce repetitive tasks?
- Choose tools: Identify which data or systems need to be connected (CRM, Excel, e-commerce, etc.).
- Look for existing MCP servers: Many are already available for common tools like Google Sheets, Slack, GitHub, Notion, Stripe, etc.
- Connect with a compatible AI: Models like Claude, ChatGPT, or agents built with LangChain already support MCP.
- Set permissions: Decide what the AI can see or do, and configure access securely.
Do you need to be technical?
At first, yes. You'll need someone who understands how to install or configure an MCP server and set up the connections.
But once it's set up, day-to-day use can be managed by anyone on your team.
Feeling overwhelmed? Not sure where to start?
Darwin AI works with MCP to turn your business into a smart and automated operation in under a week. Try a demo now!
