Success Story: Manzana Verde and the Digital Transformation with Darwin AI
Manzana Verde is a company that offers healthy meal plans. With operations in Peru, Mexico, and Colombia, it has already delivered nearly one million orders. Here, Larissa Arias, CCO and co-founder of the company, shares the challenges they faced before using Darwin AI, the results they achieved, and how their operations currently run with this solution.
Challenges
Before implementing Darwin AI, we faced several significant challenges. One of the biggest problems was lead management. Every time a customer registered on our website or app, the information would pile up, leading to slow response times. Quick responses are crucial in our industry; if we don't reply at the right moment, customer interest can drop. Additionally, training and keeping a motivated sales team was a constant challenge, as the quality of service varied from one salesperson to another.
Results
The arrival of Darwin AI brought about significant changes. Since its implementation, we’ve managed to cut our sales team in half, resulting in substantial cost savings. The need for a commercial manager also disappeared, as Darwin took over much of the initial interactions with leads. Now, response time to customers has been reduced to just five minutes, significantly improving our conversion rates. This efficiency has also allowed us to focus our resources on leads that are ready to buy.
What it looks like now
Today, our operation is much more streamlined. Darwin AI's integration with our system allows us to manage leads efficiently, ensuring that every customer receives a fast and effective response. We haven't received complaints about "talking to a robot," which indicates that our customers are satisfied with the service they receive. Overall, the customer experience has improved.
What it's like working with Darwin
Working with Darwin has been largely positive. The initial integration was simple, and the support has been good. Overall, working with Darwin AI has transformed our operation, making it more efficient and ready to tackle future challenges.
