How Darwin AI Enabled the Expansion of GLG Motomex

Juan Garri, General Manager of GLG Motomex, tells us how Darwin AI was a key piece in ensuring the opening of 10 new branches in Argentina and 7 in Mexico.

Challenge: 

At first, our company faced the challenge of managing a large volume of leads generated through digital marketing. With three salespeople and 330 leads per salesperson, it was difficult to handle all inquiries while simultaneously selling motorcycles. We were using Excel for lead management, which proved to be ineffective and prone to errors. The lack of proper follow-up caused frustration for both salespeople and customers.

Results:

By implementing Darwin AI, we achieved consistent and quality attention for all leads. Although it’s difficult to measure the exact increase in sales due to the lack of direct integration with our CRM, we noticed a significant reduction in complaints about unresponsiveness. This translates into a better customer experience and more efficient service. The ability to manage more leads without the need to increase staff has been crucial.

What it looks like now:

Currently, we have a system where Darwin AI acts as a 24/7 digital assistant, ensuring that each lead receives the attention they need. We have expanded our operation from one branch to 10 in Argentina and 7 in Mexico, and the implementation of Darwin has made this growth sustainable without compromising service quality.

What it’s like working with Darwin AI:

Working with Darwin AI has been a transformative experience. It has allowed us to standardize customer service, eliminating the subjectivity of salespeople. The interaction with leads is so natural that many customers don’t realize they’re talking to an artificial intelligence. The tool’s personalization and continuous adaptation improve the quality of service and make our operation scalable.